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Hooray! It's July, the official summer holiday month of the year! Whether you’re heading off for a week in the sun, a few nights in the countryside, or just dreaming of your next escape—packing shouldn’t be a stress.


This White Stuff linen dress is easy to wear and lightweight, perfect for travelling!
This White Stuff linen dress is easy to wear and lightweight, perfect for travelling!

At INIS, we believe in clothes that earn their place in your suitcase (and your wardrobe). That means pieces you can wear more than once, mix and match, and still feel like you—even when you’re far from home.

Always travel in comfort and style!
Always travel in comfort and style!
Seasalt Lowland Heather Dress
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Birkenstock Arizona Saffiano Light Rose
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White Stuff Mini Sebby Crochet Bag
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French Connection Lily Short Sleeve Jumper
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Not sure where to start? Don’t worry — we’ve put together a few INIS-approved tips to help you pack light, dress well, and feel like you wherever the summer takes you.


Here goes:


1. Plan Your Outfits:

  • Consider your itinerary:

    Think about the activities you'll be doing and the types of clothing you'll need. 

  • Create outfit combinations:

    Plan out several outfits in advance to ensure you have enough variety and to avoid overpacking. 

  • Choose a colour palette:

    Selecting a limited colour palette (e.g., neutrals with a pop of colour) makes it easier to mix and match items. 


Look no further for the perfect beach walk outfit!
Look no further for the perfect beach walk outfit!
White Stuff Freya Jersey Jumpsuit
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Birkenstock Gizeh Gold
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2. Pack Efficiently:

  • Roll your clothes:

    Rolling clothes instead of folding saves space and helps prevent wrinkles. 

  • Use packing cubes:

    These help organise your suitcase and compress clothing, making it easier to find what you need. 

  • Pack versatile items:

    Choose items that can be dressed up or down, like a simple dress, a white button-down shirt, or a pair of versatile jeans. 


3. Accessorise Strategically: 

  • Choose versatile accessories: Scarves, jewelry, and belts can be used to elevate different outfits.

  • Pack a few statement pieces: A great scarf, necklace, or pair of earrings can instantly transform an outfit.

  • Limit your shoe choices: Shoes take up a lot of space, so choose a few versatile pairs that can be worn with multiple outfits.


Nomad's espadrilles - made from organic cotton and great for lightweight travel!
Nomad's espadrilles - made from organic cotton and great for lightweight travel!
Nomads Espadrille Shoes
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Try The 333 Method:

If you’re looking for a simple, foolproof packing strategy, the 333 method might be just what you need. This minimalist approach works perfectly for a week-long holiday or any trip where you want to travel light but still have plenty of outfit options.



The 333 method, coined by content creator Rachel Spencer, is straightforward: pack three tops, three bottoms, and three pairs of shoes. Mix and match them to create at least nine different outfits—or up to 27 if you count all the shoe combinations! Of course, this theory isn't set in stone and if you happen to sneak a wee dress in there too, we're sure it won't cause any packing disasters—after all, a holiday without a just-in-case dress? Unthinkable!


So, are you ready to pack smarter and feel like you wherever you go?

Pop into INIS or browse our latest arrivals online—we’ve got the mix-and-match pieces your suitcase (and your summer) will thank you for. ✨


And don't forget to ENJOY whatever you have planned this summer, even if it doesn't involve packing a suitcase!





 

Well, that was a quick month, wasn’t it?! How are we in June already? But you know what that means — it’s officially summer (isn’t it?)! And with summer comes glorious sunshine (praying for that!), fun-packed holidays, al fresco catch-ups with friends, or simply enjoying some well-earned downtime at home.


It also means it’s time to tuck away those heavier layers and accessories in favour of fabrics that are comfortable, stylish, and easy to wear — and that’s where we come in. Whether you're after something casual for family brunches and strolls with friends, or something fabulous for that special summer event, we’ve got you covered.


And while you're swapping out layers, it’s good to know that the pieces you’ll find at INIS aren’t just stylish and comfortable — they’re thoughtfully made too. The brands we stock, like White Stuff, Amazing Woman and more, favour breathable, natural fabrics like sustainable cotton and linen. These fabrics feel soft against the skin and are easy to wear on warm days — plus, they’re kinder to the planet. And really, who doesn’t love knowing their purchases are eco-friendly?


We Think You'll Love These Easy-to-Wear Summer Pieces:


Whether you're heading to the coast, planning a garden party, or just want to stay cool and stylish on the school run, these pieces tick every box for comfort, style, and feel-good fabrics. Check out these outfits we think you'll love this summer...


Our long time customer, Helen, wearing her favourite linen blend jumpsuit from Lily & Me
Our long time customer, Helen, wearing her favourite linen blend jumpsuit from Lily & Me

Lily & Me Allium Linen Blend Jumpsuit
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Lily & Me Southwester Linen Jacket
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Laid-Back Lunches

Lightweight linens and organic cotton from Seasalt
Lightweight linens and organic cotton from Seasalt

Seasalt River Cove Dress
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Seasalt Merrivale Linen Culottes
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Seasalt Lighthouse Station Linen Vest
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White Stuff Caro Crossbody Bag
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Alfresco Evenings

Feel relaxed and comfortable in the latest Amazing Woman collection
Feel relaxed and comfortable in the latest Amazing Woman collection

Amazing Woman Tesa Midi Dress - Khaki
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Amazing Woman Lucie Sleeveless Linen Top - Lemon
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Amazing Woman Gina Jersey Bubble Trouser Navy
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Ilse Jacobsen Tote Bag
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Birkenstock Arizona Graceful Pearl White
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Comfort, Come Rain or Shine...


Of course, comfort doesn’t stop at sunny days. We all know that British summer loves to keep us guessing — one minute it’s sunshine, the next it’s a passing shower! But don’t worry, your lightweight summer pieces don’t need to stay in the wardrobe when the clouds roll in. Just layer up with one of our colourful raincoats from Lighthouse, Mousqueton and

Ilse Jacobsen. They’re designed to keep you dry without compromising on comfort or style. With a huge selection in store and online — from bold brights to coastal classics — you might just find yourself hoping for a little drizzle!



Come Find Your Summer Comfort


Whether you’re chasing the sunshine or dodging the showers, our summer collection is designed to keep you feeling good — in every sense of the word. From breathable linens and organic cotton to rain-ready layers full of colour and charm, we’ve got your summer wardrobe covered.

Pop into the shop to try on your favourites, or browse the full range online — comfort and style are just a click (or a short stroll) away.


Shop more of our new summer styles here


💌 Want to be the first to hear about new drops, exclusive discounts, and behind-the-scenes updates? Join our mailing list and be part of the INIS community wherever you are.


Thank You for Being Part of INIS

Whether you shop with us in-store, follow along online, or simply love seeing what’s new—we’re so grateful to have you as part of our community.


Love Claire & Team x



 

At INIS, May isn’t just another month, it’s a chance to shine a light on the women who inspire everything we do: our customers!

We really believe that great style isn’t just about what you wear, it’s about how you feel in it. And no one brings that spirit to life better than the real women who walk through our doors, browse our rails, and bring their own personality and style to the labels we love.


Style, the INIS Way – Inspired by You

Over the years — 35 to be exact! — we’ve loved seeing how our customers style their favourite pieces from INIS, mixing labels, colours and styles to create truly individual looks.


“I love shopping at INIS, everything fits so well and the girls are lovely!".

Zoe - A loyal customer & local business owner (Tile Style & Bathrooms)


Whether it's stylish knitwear from French Connection for a day out, Yest jeans for the school run or a vibrant White Stuff blouse that brings colour to your workday, the way you wear it is what makes it special.


Zoe, one of our loyal customers, wearing her favourites from the Spring collection!
Zoe, one of our loyal customers, wearing her favourites from the Spring collection!

Yest Rabea Essential Jeans
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French Connection Lily Mozart Crew Neck Jumper
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Culture Pom Waistcoat
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Celebrating Our Community

Collaboration doesn’t just stop at our front door. At INIS, we’re proud to be part of a vibrant local business community. Whether it’s grabbing a coffee and something delicious from Zola’s Bakery, accessorising with colourful neckwear by The Colourful Edit, or styling a shoot with homewares from The Vintage Besoms, we believe that supporting each other lifts us all up.


Coming Soon: A Collaboration Like No Other

This May, we’re taking that celebration a step further.

We’re inviting three customers to come in, choose their favourite outfits from our top brands, and take part in a special campaign where we share their style stories, tips, and looks across the month.

It’s our way of collaborating directly with the people who make INIS what it is and letting your unique sense of style take centre stage.

Filming takes place next week, and we’re so excited to show you what unfolds. Expect behind-the-scenes moments, outfit inspiration, and a whole lot of lols!



Want to Be Involved?

Would you like to be featured in a future campaign like this?

We’d love to hear from you. Drop us a message on Instagram or pop into one of our shops and say hello—we’re always on the lookout for fresh faces and familiar friends to collaborate with.

You can also check our Instagram Stories this week for a special call-out!


Explore the Looks You Love

While you wait for the big reveal, why not take a look at our latest spring arrivals online?

You might just find your next favourite piece, one that feels entirely, beautifully you.


This month, we’ll also be spotlighting some of our most-loved labels—so you can discover more about the brands we stock and why they’ve become INIS favourites.



INIS owner, Claire, wearing French Connection & White Stuff
INIS owner, Claire, wearing French Connection & White Stuff

💌 Want to be the first to hear about new drops, exclusive discounts, and behind-the-scenes updates? Join our mailing list and be part of the INIS community wherever you are.


Thank You for Being Part of INIS

Whether you shop with us in-store, follow along online, or simply love seeing what’s new—we’re so grateful to have you as part of our community.

Here’s to a month of style, stories, and collaboration. We can’t wait to share it with you.











 
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